WhatsApp’s popularity in emerging mobile markets is not only based on their low-cost business model but on many of its features. WhatsApp is especially popular in markets outside the United States while facing strong competition from Asia-based social messenger apps such as WeChat, LINE or Kakaotalk. In the United States, the WhatsApp audience amounted to 68.1 million users in 2019 and is set to grow to 85.8 million users in 2023. In 2022 the position of WhatsApp as a popular messenger service has solidified, not only for private use, but businesses also already make use of the messaging platform. The mobile messaging app enables users to share text, image and video messages. WhatsApp is the most-used social media platform in the UK with 74.8 of internet users aged 16 to 64 chatting on it. WhatsApp is dominating the messaging app landscape in the United Kingdom, with 40.41 million total users as of May 2021. Based on a low-cost subscription model, WhatsApp is a cheap alternative to carrier-billed text messaging via SMS, especially for international or group messaging. WhatsApp is a cross-platform instant messaging service for smartphones that relies on the internet for the transmission of messages. The service is one of the most popular mobile messaging apps worldwide and was acquired by social network Facebook for 19 billion U.S. WhatsApp is especially popular in markets outside the. As of March 2020, WhatsApp had two billion monthly active users, up from over 1 billion MAU in February 2016. Can WhatsApp really reach 1 billion users The messaging App has doubled its user base year on year and added over 100 million users since the last figures were. In the United States, the WhatsApp audience amounted to 68.1 million users in 2019 and is set to grow to 85.8 million users in 2023.
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